Kaamcube 2021-07-14 Web Design - FrontEnd & Backend www.ecstaticinfotel.com
Ecstatic Infotel, one of the emerging Telco/Network industry’s leaders , desired an digital strategy to increase branding, while utilizing their current customer base.
Make the website most appealing across the globe. Target specific geography in europe.
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales.
In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2021 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.